Questions? Ask Our TeamWe understand that purchasing high value, supreme quality diamond jewellery online is something with which not everyone will be comfortable. Our products and educational videos are an excellent way of browsing our array of products, however, you may still want to view each item in person in order to feel more comfortable with exactly what you are buying and to make your experience a more pleasurable and personal one.
Our easy-to-follow booking system enables you to simply select the item(s) you would like to see in our showroom, along with a date and time, convenient for you.
Please note that although our showroom houses a vast array of our products, it may not have every single item in stock. In order to avoid disappointment, please be sure to input the product ID of the item you would like to see. Should any item you choose be out of stock, we will contact you to discuss alternative options.
Book An Appointment
Located in the heart of London’s jewellery district, Hatton Garden, our showroom houses an impressive array of samples and our expert consultants will be on hand to provide you with information on our products as well as guidance and advice to help you choose the piece that best suits your requirements.
A member of our team will call you to confirm that your appointment time has been reserved.
London, EC1N 8SB
Mon - Thurs
Farringdon (Underground and Rail)
Chancery Lane (Underground)
The first step in selecting a diamond ring often involves choosing the shape, therefore it is worth taking a few minutes to go through our comprehensive guides on how to choose the perfect diamond ring.
Please note that the shape of a diamond is often referred to as "cut", for example, round cut or emerald cut. The "cut" in this context should not be confused with the term of diamond cut, which refers to how precise angles and alignment of the facets and how they affect the appearance of the diamond.
From the classic round brilliant cut, to the eccentric heart cut, each shape specifically reflects the personal taste of an individual and each diamond from Wonderfully Diamonds is meticulously cut to highlight a diamond's best features.
The round brilliant cut diamond is the most popular diamond shape, accounting for more than 75% diamonds sold in the world. As the name suggests, the round brilliant cut has more fire and brilliance than any other diamond shape.
With 58 facets divided amongst its crown, girdle and pavilion and a typical ratio between 1.00 and 1.02, this cut offers the ideal balance between cut, colour and clarity. For almost 100 years, diamond cutters have been utilising advanced theories of light behaviour and precise mathematical calculations to optimise the fire and brilliance in a round diamond.
The Princess cut is a classic and elegant shape, a square brilliant cut with sharp, uncut corners. It is the most popular shape after the round shape.
This shape is an ideal way to capture the brilliance of the diamond. With typically 76 facets, the Princess cut can disperse more light through the stone, making it more brilliant than any other square and rectangular shaped stones.
The Princess cut is most flattering on a hand with long fingers due to its unique squared shape. The Princess cut is sometimes referred to as Square Modified Brilliant or Rectangular Modified Brilliant if it has a ratio greater than 1.05.
A Princess cut is more likely to show colour tints and we recommend you choose Princess cut diamonds with a minimum colour of H, clarity of VS2 and very good cut. If you have a modest budget, look for a Princess cut with a minimum colour of I, clarity of SI1 and very good cut.
The Emerald cut is a rectangular shape with truncated corners. It is known as a step cut as its broad, flat planes resemble the steps of a staircase. It has vintage charm and glamour and it is one of the first cuts to be used in jewellery design. The number of facets in an Emerald cut may be between 50 and 58. Due to its larger openness of the cut, this shape highlights the clarity of a diamond. It is recommended that higher grades of colour and clarity should be selected for this shape of diamonds.
Emerald cut diamonds can vary in how rectangular they are, which is determined by the length-to-width ratio. The classic emerald cut shape normally has a ratio between 1.30 and 1.50.
The ideal ratio for the Emerald cut diamond is 1.40, which emphasises the beautiful parallel line facets and blocked corners.
Wonderfully Diamonds experts recommend a higher clarity grade for Emerald cut diamonds due to its open facets, generally VS2 and above for GIA and VS1 and above for EGL.
The Asscher cut diamond is a stepped cut similar to the emerald cut but in a square shape, therefore it is often called the 'square emerald cut'. This cut has typically 58 facets or 72 and the standard ratio is between 1.00 and 1.05.
The Asscher cut is a fascinating cut. Its deep pavillion, wide step facets and deep clipped corners creates a 'Hall of Mirrors' effect. Wonderfully Diamonds recommend you to select an Asscher cut diamond with a higher clarity - VS2 and above for GIA and VS1 and above for EGL.
The Marquise cut diamond often looks larger than other shapes of the same carat weight. The length of the marquise shape makes fingers appear long and slender. The Marquise cut is also referred to as the 'Navette' shape, meaning 'little boat', reflecting its boat shape of the diamond. The Marquise brilliant cut is typically comprised of 58 facets and the number of pavilion facets may vary from 4 to 6, 8.
When choosing a marquise cut diamond, make sure the angles of the diamond have been properly cut to avoid a 'bow-tie effect', where light passing through the diamond casts a shadow across the central facets of the diamond. Due to the shape of the marquise, the overall clarity and colour of the diamond should be of high quality in order for the Marquise to look its best.
The Heart is a considered a symbol of love and the Heart cut is undoubtedly the most romantic shape of diamonds. The heart cut diamond is the ideal way to balance brilliance and fire with its unique characteristics and striking style. The traditional heart-shaped diamonds have a length-to-width ratio of 1.00, which is considered most pleasing to the eye. Wonderfully Diamonds recommend you choose a Heart shaped diamond with a good overall quality, which has a minimum colour of G, clarity of SI1 and very good cut.
The Radiant cut diamond is a popular choice for engagement rings and wedding rings, with a signature look of trimmed corners. Radiant cut diamonds can differ in its rectangularity, ranging from rectangular to almost square looking. Wonderfully Diamonds recommend you consider optimum colour and clarity when choosing a Radiant cut diamond, as its large facet will show imperfections easily. A minimum G colour and VS2 clarity and very good cut is highly recommended.
The Cushion cut has been used in diamond jewellery for over a hundred years, also known as “pillow cut”. With rounded corners and large facets, the Cushion cut is not as fiery in its brilliance, but its classic style definitely makes it a stunning choice for a diamond engagement ring. Wonderfully Diamonds recommend a Cushion cut diamond with a minimum colour of H, clarity of VS2 and very good cut.
An oval cut diamond has similar shape to a round brilliant cut diamond. Its length accentuates long, slender fingers, thus this shaped diamonds are a popular choice for women with small hands or short fingers. A higher grade of clarity and colour is recommended as inclusions can be difficult to hide. Wonderfully Diamonds recommend you choose an Oval cut diamond with a colour G and above, minimum clarity of VS2 and very good cut.
The Pear cut diamond is also called Teardrop because of its pointed point and rounded end. This unique shape combines the features of the Oval and Marquise shapes with the brilliance and fire of the Round cut diamond. The pear shaped diamond is a popular choice for a variety of diamond jewelleries. Wonderfully Diamonds recommend a Pear cut diamond with a minimum colour of H, clarity of SI1 and very good cut.